We live in a world that runs at the mercy of computer and internet algorithms. But do we really understand the gravity of this fact?
Every business owner has probably heard the term SEO and that it is very important in amassing engagement, customers, and traffic. Many of us, however, still remain unfamiliar with all the benefits it guarantees us. Some don’t even know what it is!
This is why most companies hire SEO consultant services to help take care of the problem for them. If you don’t know what SEO is, that is nothing to worry about though, because this blog will explain the ins and outs of SEO to you!
What is SEO?
SEO- short for search engine optimization, is the act of boosting the amount of traffic and engagement on your website by organically ranking it higher on the search engine results page or SERP. The basic objective of SEO is to generate organic traffic for a website by encouraging searchers to click on the website by increasing its domain authority.
A good search engine optimization strategy includes creating backlinks and eliminating faulty ones, using keywords (both long-tailed and short-tailed) in blogs, website content, and case studies, boosting organic engagement, and doing all that it takes to increase domain authority so that the blog ranks higher.
SEO is very important to maintain when running a business, as no one scrolls beyond the first O in Google’s search algorithm. It is the most integral source of generating web traffic because ranking high earns the website a sure shot boost in engagement, click-through rate, site visits, and even website searches.
Here are a few of the reasons why search engine optimization is so important for companies:
SEO Builds Credibility
SEO’s number one goal is to create a rock solid and strong foundation for a well-constructed, efficiently working website that has a good user interface and user experience (UI/UX) and a reliable appearance and content.
SEO requires lots of elements to be in place before a website can rank atop search engines the likes of Google, Safari, and Opera. These include adding keywords in the text content, having natural or organic links that lead to it, and having machine-learned signals and positive user behavior and feedback.
SEO Allows us to Understand the Demands of the Customer
The trends of SEO are ever-changing and in constant flux, depending upon the tides of the search engine’s algorithm. The algorithm is determined by how much engagement a website is getting in general as well as on a micro or individual level amongst users of a specific demographic. This information is then used to show other people belonging to the same strata on those pages.
So, in a broad sense, SEO trends are dictated by the consumers and audiences that consume or interact with a product. This, in turn, means, that the more companies follow SEO regulations and requirements, the more they create products and provide services that align with what the public wants.
Organic Searches Make Most of a Website’s Traffic
As mentioned before, the organic search rate is a huge determinant of success or failure in a business’s digital marketing and SEO strategy. It makes or breaks the company’s ability to filter through the buyer funnel and into getting visitors to actually engage with the website or convert to availing of what it has to offer.
The biggest name in the search engine market is Google, and its monopoly means that its search engine’s algorithm’s trends and guidelines are the most important to keep up with. Because Google has the largest audience and user base, and its website and email provider is the most visited and used in the world, it is a huge authority in what ranks and what doesn’t.
Good SEO Denotes Superior UX
Today, user experience has almost become synonymous with good SEO because of how mutually dependent both are. Optimizing user experience is every brand’s primary objective. To the point where everyone is so focused on this that they overlook a huge part of maximizing visibility and rankings- working on SEO!
Google can now easily access good or bad UI/UX, due to which it can rank pages lower or higher based on credibility. This is why user experience has become such an important factor in whether a website is successful or not. The biggest factor in this is Google’s Page Experience Update, which, if not adhered to by marketers, would result in very bad SEO and ranking.